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Keelin Burke

Recent Posts

A Brief Introduction of Google Adwords for Service Businesses

Posted by Keelin Burke on 8/23/17 11:38 AM

If you run your own business, you have likely heard of something called Google Adwords, or have at least gotten some sort of promotional email or otherwise trying to convince you to use their services. If you don’t know what Adwords is, you’ve probably seen it in action before. 

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Tags: Referral Services

Preparing Your Business for "Smart" Homes and Systems

Posted by Keelin Burke on 8/9/17 2:27 PM

If you have a smartphone, you likely set reminders for a variety of things like picking up the kids, doctor’s appointments, dinner reservations, upcoming meetings, and more. Technology has been fast and furious working its way into our personal and professional lives, and the field service industry is no exception.

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Amazon Services: What It Is, and What it Means to Your Field Service Business

Posted by Keelin Burke on 7/13/17 2:57 PM

Over the past 15 years, we’ve steadily been transitioning into the “digital age.” Technology is everywhere around us; in our pockets, our cars, our appliances, and of course, on the job. In the field service industry specifically, we’ve seen a massive shift in the way most companies run their businesses. There is a massive emphasis on streamlining workflows, organizing data, and overall, turing the entire industry into a shining example of one steeped in technology and increasing productivity because of it.

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Tags: Referral Services

Meet the Newest Member of Pointman's Product Family: Acquire

Posted by Keelin Burke on 5/30/17 2:31 PM

At Pointman, we spend a lot of time thinking about how to streamline the daily tasks of your job. One of the biggest requests we receive is for proposal and quote building software that provides flexibility while in the field. People want an easy-to-use app to simplify the proposal building process. You want good/better/best quote comparisons, and simple product integration with other Pointman products and beyond.

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Tags: Product - Acquire

The Dos & Don'ts of Avoiding a Technology Burnout

Posted by Keelin Burke on 5/25/17 11:25 AM

“There’s an app for that.”

Remember that slogan? In 2009, Apple used the allure of an “app for everything” as a way to promote the iPhone 3G. Now, with the iPhone 8 to hit stores later this year, it’s hard to believe that having an “app for everything” was ever a key selling point as it seems so normal to us now.

We know all too well that there are apps for everything, almost too many things. There are apps for dating, ordering food, getting a taxi, saving money, making art, buying groceries, staying in shape...the list goes on and on. Our new hyper-connected world comes at a time in the home service industry when software is encouraged to help manage day-to-day calls, customer interactions, dispatching, past job data, even down digital signatures, and proposal writing. At any given point during the day, we’re connected to some sort of device. This can become extremely overwhelming for some employees and eventually affect the work they do. So how do you avoid the burnout?

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