Pointman Blog

Keelin Burke

Recent Posts

A Brief Introduction of Google Adwords for Service Businesses

Posted by Keelin Burke on Aug 23, 2017 11:38:26 AM

If you run your own business, you have likely heard of something called Google Adwords, or have at least gotten some sort of promotional email or otherwise trying to convince you to use their services. If you don’t know what Adwords is, you’ve probably seen it in action before. 

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Topics: Marketing

Preparing Your Business for "Smart" Homes and Systems

Posted by Keelin Burke on Aug 9, 2017 2:27:00 PM

If you have a smartphone, you likely set reminders for a variety of things like picking up the kids, doctor’s appointments, dinner reservations, upcoming meetings, and more. Technology has been fast and furious working its way into our personal and professional lives, and the field service industry is no exception.

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Topics: Customer Service

Amazon Services: What It Is, and What it Means to Your Field Service Business

Posted by Keelin Burke on Jul 13, 2017 2:57:49 PM

Over the past 15 years, we’ve steadily been transitioning into the “digital age.” Technology is everywhere around us; in our pockets, our cars, our appliances, and of course, on the job. In the field service industry specifically, we’ve seen a massive shift in the way most companies run their businesses. There is a massive emphasis on streamlining workflows, organizing data, and overall, turing the entire industry into a shining example of one steeped in technology and increasing productivity because of it.

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Topics: Field Service Software, HVAC Service Software

Meet the Newest Member of Pointman's Product Family: Acquire

Posted by Keelin Burke on May 30, 2017 2:31:49 PM

At Pointman, we spend a lot of time thinking about how to streamline the daily tasks of your job. One of the biggest requests we receive is for proposal and quote building software that provides flexibility while in the field. People want an easy-to-use app to simplify the proposal building process. You want good/better/best quote comparisons, and simple product integration with other Pointman products and beyond.

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The Dos & Don'ts of Avoiding a Technology Burnout

Posted by Keelin Burke on May 25, 2017 11:25:54 AM

“There’s an app for that.”

Remember that slogan? In 2009, Apple used the allure of an “app for everything” as a way to promote the iPhone 3G. Now, with the iPhone 8 to hit stores later this year, it’s hard to believe that having an “app for everything” was ever a key selling point as it seems so normal to us now.

We know all too well that there are apps for everything, almost too many things. There are apps for dating, ordering food, getting a taxi, saving money, making art, buying groceries, staying in shape...the list goes on and on. Our new hyper-connected world comes at a time in the home service industry when software is encouraged to help manage day-to-day calls, customer interactions, dispatching, past job data, even down digital signatures, and proposal writing. At any given point during the day, we’re connected to some sort of device. This can become extremely overwhelming for some employees and eventually affect the work they do. So how do you avoid the burnout?

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The Complete Guide Turning Your Office into a Paperless One

Posted by Keelin Burke on May 16, 2017 2:34:12 PM

How many pieces of paper do you think you sort through on a daily basis? One? Ten? Twenty, even? There is nothing more overwhelming than a desk cluttered with stacks on stacks of seemingly “important” documents. We know transitioning to digital documents would be a solution, but that's a complete 180° from what we are accustomed to. Plus, sometimes going paperless can come with the same headaches faced in a paper-filled office. Okay...which folder did I save that file in?

How do you go about transitioning from paper to paperless without facing organizational pitfalls and missing information, especially on a company-wide scale?

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Topics: Mobile Forms

The "Uber" of Field Service? How the Internet of Things May Change the Future of Field Service

Posted by Keelin Burke on Apr 27, 2017 4:22:47 PM

Have you ever traveled to a different city and have some last minute transportation changes? For most of us, nowadays. We know that if rental car trouble or lack of parking is an issue, we can turn to handy services like Lyft and Uber to pick us up. The wait time is minimal, the service is (typically) impressive, affordable, and gets you from point A to point B with ease.

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Topics: Cutomer Satisfaction, Customer Service, Business Owners

How to Get the Most Out of Your Field Service Software

Posted by Keelin Burke on Apr 26, 2017 3:04:00 PM

Field service software is a great way to improve the way your business operates, streamline day-to-day operations, and improve communication company wide. But how do you know if you’re getting the most out of your chosen software? Are you using it to its fullest potential?

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Topics: Field Service Software, HVAC Service Software

Avoid These 4 Field Service Software Search Pitfalls

Posted by Keelin Burke on Apr 25, 2017 3:49:36 PM

The market of field service software is certainly a competitive one. At any given time you could see multiple advertisements claiming to be the best value or “the #1 app,” imploring you to either switch or to choose them. How do you avoid the pitfalls of possibly choosing a solution that harms rather than helps your business? Keep reading before deciding to settle with the first Google search result.

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Topics: Field Service Software, HVAC Service Software

Do You Know Your Customer? 5 Ways You Can Get to Know Them Better

Posted by Keelin Burke on Apr 24, 2017 3:38:12 PM

In the past, businesses used to be community centric to the point where many business owners knew each of their customers by name. The only “demographics” they thought about were which people lived in their neighborhood. Nowadays, the increase in globalization and introduction of the internet has completely revolutionized how we as a society communicate with and view customers. Customers are thought of as groups and numbers rather than individual people.

In the field service industry, techs are in a unique position to get to know the customer better than many other professionals because of how close-to-home (literally) the work they perform is. While this has its pros, there are also a lot of cons to working so closely with customers, one being the heightened expectations they have.

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Topics: Customer Service