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Lauren Pszonak

Recent Posts

Explore Field Nimble...

Posted by Lauren Pszonak on 3/29/18 5:36 PM

Considering Field Nimble?

Hover over this invoice to look around and learn a bit more about our app, Field Nimble!

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Tags: Product - Field Nimble

We're Going to AHR!

Posted by Lauren Pszonak on 1/16/18 1:33 PM

The time is almost here for the annual International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) with over 2,000 exhibitors and 65,000 industry professionals in attendance this is the largest HVACR event of the year! Next week we’re sending 8 members of the Pointman team. This year, Steve Kiernan II and Greg Dooley, will be presenting on how to “Go from Paper to Profit with Easy Field and Business Management Software”.

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Tags: Events

The Gift of Giving During The Holiday Season

Posted by Lauren Pszonak on 12/19/17 1:58 PM
It’s time for the holidays. In the midst of the hustle and bustle, the holiday parties, the last minute gift runs, and getting through the weather it’s easy to be lost in the season. Here at Pointman, we see ourselves as a family, and as a family, we want to take a breath and enjoy being with each other. Deb Spearing, Pointman’s VP of Human Resources suggested we enjoy being with each other by giving back with each other. So she helped us get paired with a local family to give holiday gifts they wouldn't otherwise be able to receive. 
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Tags: We Are Pointman, Buffalove

Helping Houston - What Can We Do Now??

Posted by Lauren Pszonak on 8/30/17 3:51 PM

In this tragic time in Texas, it is our natural inclination to go to help those in need. Seeing footage from the disaster zone, hearing stories of survivors, and learning of those lost to the flooding can leave us feeling helpless. Fortunately, there are things we can do before the rains subside that can mean the world to those in need.

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Tags: Events

[Infographic] What is Good, Better, Best Marketing And How Will It Help Your Business?

Posted by Lauren Pszonak on 8/11/17 3:51 PM

Good, Better, Best marketing is a common technique where you present multiple comparable products with a low price, medium price, and high price option.

The goal is to give the customer the chance to choose what product, service, or package best fit their needs. As a marketer, you highlight additional benefits of each more expensive tier or option.

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Tags: Product - Acquire, Pricing and Margins, Good, Better, Best Proposals

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