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Luke Collard

Luke Collard
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Recent Posts

4 Tips To Get More Reviews

Posted by Luke Collard on 2/1/18 6:22 PM

Reviews.

They’re elusive, and oh, so hard to get.

It’s not shocking that people don’t go out of their way to write reviews, because after all, you are asking your cutomers to take an additional step. And keep in mind, this is after they have spent money with you.

But positve reviews are one important way to gain online credibility for your home services business.

So how do you get more reviews?

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Tags: Yelp and Reviews

The Power of Reviews - How Much Is a 5-Star Review Worth to Your Company?

Posted by Luke Collard on 12/21/17 4:29 PM

Positive word of mouth is the best form of marketing for most businesses. Good reviews are a way that people can relate to your business without having a friend or contact having used your product or service before. In our previous blog, Help with Yelp - Making the Best of Your Reviews. we talked about a business’s relationship with Yelp, or other review sites and how to manage expectations with potential customers.

Read this post, where we discuss how to address the reviews - both positive and negative with your internal staff.

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Tags: Yelp and Reviews

Help with Yelp - Making the Best of Your Reviews

Posted by Luke Collard on 12/14/17 8:15 AM

Yelp… The necessary evil, the frenemy of all business owners, a constant frustration. Is that how you or your team would describe your relationship with Yelp?

Many business owners have felt strong-armed by the review company to advertise to avoid your negative reviews from being shown. Or are you one of the businesses that Yelp 'filters' out your good reviews? Or even worse, when you do get reviews, are you flagged with "Consumer Alert."

What do you do? What can you do?

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Tags: Yelp and Reviews

So, What Do We Do With Surplus Budget?

Posted by Luke Collard on 11/16/17 9:45 PM

The end of the year is coming; as your budgets are being assessed, you might have found some extra money left over! Now, there are some pretty standard ways to use the money like paying down loans, replacing old equipment, buying supplies for next year, or giving out bonuses. In addition to these "housekeeping" efforts, here are some different ideas on how you can use those funds to improve your business. 

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Tags: Pricing and Margins

Spotlight Form: Precision Tune-up Form

Posted by Luke Collard on 1/12/17 4:57 PM

A yearly furnace inspection will prolong the life of a HVAC system and help customers save on their energy bills. It is also a way for contractors to build rapport with their customer base. A Precision Tune-up Form allows HVAC companies to stay top of mind with their customers and to build rapport.  Scout powered by Pointman ensures that Precision Tune-up forms are completed thoroughly, with accuracy, and in a timely and efficient manner. The mobile checklist for precision tune-up takes away the need for paperwork records and minimizes clutter, thus simplifying the process both for you as the contractor and for your customers. With Scout, you can easily create and manage your tune-up checklists and benefit from leveraging several key features:

 

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Tags: Product - Scout, HVAC Contractors, Get Organized & Efficient

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