If you run your own business, you have likely heard of something called Google Adwords, or have at least gotten some sort of promotional email or otherwise trying to convince you to use their services. If you don’t know what Adwords is, you’ve probably seen it in action before.
Good, Better, Best marketing is a common technique where you present multiple comparable products with a low price, medium price, and high price option.
The goal is to give the customer the chance to choose what product, service, or package best fit their needs. As a marketer, you highlight additional benefits of each more expensive tier or option.