If you ask a technician who is just starting out to estimate the cost of a job, they will definitely take into account labor (the work they have to do) and probably materials. The tech might even include a markup for profit. Since you have to cover all the bills, not just the jobs, you know that there’s a lot more to pricing a job. Your everyday prices should reflect the value to a homeowner, but a homeowner isn't much different than that tech and will think about your invoice the same way the tech does.
Every business owner has different goals. Some owners want to grow a huge business with hundreds of employees that dominate a market. Some owners want a self-sustaining “lifestyle” business that lets them spend more time with their families or leave a financial legacy for their children. Some owners want to build something that benefits their employees and their community. No matter what your goals are, sustained profitability is what lets you reach your goals. To achieve this, you need to know your costs and price on value.
It’s an honest question, and one I receive quite often. Let me begin by explaining where this comes from. Part of my day-to-day job responsibilities is to work with contracting companies to implement mobile software for their field technicians, this includes working with them to setup the price book, decide best practices for the services technicians, and to then ultimately train their team to utilize the system, During which, this question pops up: should I charge a trip charge or fuel fee?