Pointman Blog

Know your Costs. Price on Value.

Posted by Steven Raines on Oct 4, 2017 4:51:40 PM

Every business owner has different goals. Some owners want to grow a huge business with hundreds of employees that dominate a market. Some owners want a self-sustaining “lifestyle” business that lets them spend more time with their families or leave a financial legacy for their children. Some owners want to build something that benefits their employees and their community. No matter what your goals are, sustained profitability is what lets you reach your goals. To achieve this, you need to know your costs and price on value.

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Topics: Sales, Business Owners, pricing model

3 Benefits of Customers Declining Work

Posted by Greg Dooley on Sep 19, 2017 2:08:12 PM


Nobody likes to hear "No" from a customer.

When you've made a significant investment of time and effort to explain and present great options only to have the customer tell you that they just want the quick and inexpensive fix, it can be easy to take the work you've done, crumple it up and "circular file" it.

A better option is to get your customers and prospects to actively decline work you've suggested. Here are three reasons why.

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Topics: Sales

[Infographic] What is Good, Better, Best Marketing And How Will It Help Your Business?

Posted by Lauren Pszonak on Aug 11, 2017 3:51:45 PM

Good, Better, Best marketing is a common technique where you present multiple comparable products with a low price, medium price, and high price option.

The goal is to give the customer the chance to choose what product, service, or package best fit their needs. As a marketer, you highlight additional benefits of each more expensive tier or option.

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Topics: Sales, Marketing

Spotlight Form: Precision Tune-up Form

Posted by Luke Collard on Jan 12, 2017 4:57:49 PM

A yearly furnace inspection will prolong the life of a HVAC system and help customers save on their energy bills. It is also a way for contractors to build rapport with their customer base. A Precision Tune-up Form allows HVAC companies to stay top of mind with their customers and to build rapport.  Scout powered by Pointman ensures that Precision Tune-up forms are completed thoroughly, with accuracy, and in a timely and efficient manner. The mobile checklist for precision tune-up takes away the need for paperwork records and minimizes clutter, thus simplifying the process both for you as the contractor and for your customers. With Scout, you can easily create and manage your tune-up checklists and benefit from leveraging several key features:

 

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Topics: Sales, Mobile Forms, Scout

Spotlight Form: Curbside Feedback Evaluation Form

Posted by Luke Collard on Jan 5, 2017 10:21:27 AM

Curbside Feedback Form plays a crucial role for service technicians to rate themselves after every job. Scout powered by Pointman ensures that curbside feeedback evaluation forms are completed thoroughly, with accuracy, and in a timely and efficient manner. Manual paperwork is virtually eliminated and curbside reviews are done electronically.


With Scout, you can easily create and manage your curbside reviews and benefit from leveraging several key features:

 

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Topics: Sales, Mobile Forms, Scout