Pointman Blog

The Power of Reviews - How Much Is a 5-Star Review Worth to Your Company?

Posted by Luke Collard on 12/21/17 4:29 PM

Positive word of mouth is the best form of marketing for most businesses. Good reviews are a way that people can relate to your business without having a friend or contact having used your product or service before. In our previous blog, Help with Yelp - Making the Best of Your Reviews. we talked about a business’s relationship with Yelp, or other review sites and how to manage expectations with potential customers.

Read this post, where we discuss how to address the reviews - both positive and negative with your internal staff.

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Tags: Business Owners, Yelp and Reviews

Help with Yelp - Making the Best of Your Reviews

Posted by Luke Collard on 12/14/17 8:15 AM

Yelp… The necessary evil, the frenemy of all business owners, a constant frustration. Is that how you or your team would describe your relationship with Yelp?

Many business owners have felt strong-armed by the review company to advertise to avoid your negative reviews from being shown. Or are you one of the businesses that Yelp 'filters' out your good reviews? Or even worse, when you do get reviews, are you flagged with "Consumer Alert."

What do you do? What can you do?

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Tags: Business Owners, Yelp and Reviews